Course Syllabus

Laying Your PR Foundation

Leave with a positioning statement, three bio lengths and a media-ready asset folder.

Decoding the Media & Search Landscape

Evaluate any outlet on authority and link value, and keep your writing verifiably human.

Setting Up Your Media Toolkit

A working daily routine of inbound requests plus the tools that keep your output clean.

Mastering the Art of the Pitch

A repeatable pitch you can adapt in under ten minutes.

Breaking into Podcasts

A target list of shows plus the decision-maker contact for each.

Tracking, Recording & Measuring Your Coverage

A live pipeline and a shareable Coverage Book.

Leveraging & Amplifying Your Wins

Every placement working three times: proof, reach, relationship.